No longer do men have to go through months of self-neglect, sleep-deprivation, ready meals, or even actual fatherhood to achieve a questionable physique. No, thanks to London-based Art Director Albert Pukies, now you can just stick on a relatively hideous bum bag and boom! You’ve got a “dad bod”.

They’re currently available from Dad Bag in one style – The Allen (pictured above) – but will soon be joined by five more wondrous variations, including the super-hairy “Sherman”, and the morbidly obese “Magnus”.

We’re already wearing ours. Or are we? (so hard to tell)