Kids can sometimes be fussy with food but there’s good reason for that. Kids have more sensitive taste buds than adults meaning trying new foods can sometimes be an overwhelming or even unpleasant experience. Ad agency AMV BBDO are the brains behind the first edible exhibition that was held at The V&A Museum of Childhood in London and encouraged kids to play with their food in a bid to change their attitude to what they eat.

The exhibition featured edible posters by illustrator Rob Flowers (whom we’ve featured here before) and was created in collaboration with food wizards Bompas & Parr and a workshop where more than 100 kids were given the opportunity to invent their ultimate food fantasies. The six winning food designs were selected and turned into edible creations Bompas & Parr and included delights such as glow in the dark ice cream made from carrots and edible bubble made from broccoli and cucumber.

Rob helped to bring the Edible Exhibition to life with a series of posters and invitations that were also entirely edible and each with their own unique flavour. Every aspect of the printing process, from the edible paper to the multi-flavoured inks, was custom-made for the exhibition in collaboration with Bompas & Parr who said, “For us at Bompas & Parr the kids’ creativity was a real goad to making healthy foods really compelling. We hope the project inspires countless others to hit the kitchen and create wonders for the tongue.”

I guess the only problem with an edible exhibition is that once it’s eaten it’s gone!

 

Rob Flowers / Bompas & Parr / AMV BBDO: The Edible Exhibition posters for V&A Museum of Childhood

Rob Flowers / Bompas & Parr / AMV BBDO: The Edible Exhibition posters for V&A Museum of Childhood

Rob Flowers / Bompas & Parr / AMV BBDO: The Edible Exhibition posters for V&A Museum of Childhood

Rob Flowers / Bompas & Parr / AMV BBDO: The Edible Exhibition posters for V&A Museum of Childhood

All images courtesy of V&A

 

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