It seems crazy to think that there are people who would have a problem with a mother breastfeeding her child in public. Research has shown that many women have experienced being tutted at, watched and made to feel uncomfortable whilst feeding.

On Mothers Day this year advertising agency Mother, placed a massive inflatable breast-shaped balloon on the top of its East London offices to to put a stop to negativity around women breastfeeding in public. The #FreeTheFeed campaign was the idea of executive director and recent mum Ana Balarin and husband Hermeti.

A spokesman for the agency said: “Across the UK thousands of mothers feel watched and judged when feeding in public, be it from a bottle or from a breast.”

We at D.A.D support this campaign and believe that all woman should have the right to decide how and where they feed their children without feeling ashamed or embarrassed.

It will be interesting to see what Mother come up with in support of testicular cancer.